Yesterday was Tuesday. It was also Prime Day, which is practically recognized as a National Shopping holiday by many people. Why is Prime Day so well-heeded? The simple reason is that the average person like you and I, doesn’t want to miss out on some great bargains. The fear of missing out is so intense that Best Buy, another retail chain, declared yesterday was also a great shopping day – “Black Friday in July is ending this Wednesday.” The truth is nobody wants to miss out; the fear of missing out, or FOMO as it is known, can be your answer to improve the chance to get hired for your next position.
The FOMO Formula
FOMO in its simplest form, is purely marketing hype. Can you use FOMO to improve the chance to get hired? I believe the answer is unequivocally yes. But only if you know who you are, which is the second part of this formula. By creating FOMO around yourself and knowing exactly who you are as it relates to your professional aspirations and accomplishments, you can create an urgency in a hiring manager to improve the chance to get hired. If a hiring manager fears that they will miss out on bringing you on board, this will increase their desire to make you an offer and move forward with the onboarding process. It would be best to create the mystique of fear of missing out on you so strongly that they must move quickly. So, how do you create this atmosphere, this buzz, to hire you? The manager must believe there is something that you will bring to the table that, if they don’t get, another firm will — having this knowledge when interviewing becomes extremely important. Conveying this suggestion that there are deals that may not happen because you are not hired is just one way.
Opening New Doors
Another way to improve the chance to get hired is that your market presence is so well known that a firm that picks you up is almost guaranteed to break into a new market space. You are the lynchpin to this movement. Or maybe it is due to a niche within their marketplace already. Again, the need to have you on board goes without saying. Or maybe by hiring you, they are now going to get two or more people to want to follow you because of your reputation within the public finance arena. This sometimes happens with a 103 lawyer that everyone wants to work with. Fear of missing out is genuine, and you need to create this vibe when a firm is looking at you. If they feel they will lose you, compensation packages will be greater; they will move quicker to land you or your team.
Know Yourself and Express What You Want
But for FOMO to be genuinely effective, you must know yourself. You must be able to convey precisely what you are looking for. Even though you may have been known as an expert in one area, if you are going to deviate or pivot to a new area to take advantage of the marketplace, you must be able to explain the reason for this move. Knowing who you are becomes critical to matching your talent with the firm you are pursuing and to improve the chance to get hired. Culture, as I have mentioned numerous times, is so incredibly important. If you are going to take advantage of this success formula, you must make sure that you are a fit for the culture of that firm. Create FOMO by creating a need for you if the firm wants to go to that next level, and as a senior professional, you will get hired.
Conclusion
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About Harlan Friedman, JD & Founding Member, H. Friedman Search LLC. Harlan is a thirty-year veteran Public Finance Banker turned recruiter who specializes in the placement of all levels Public Finance Bankers, Healthcare Bankers, Municipal Advisors, Compliance Officers, Issuers, and Bond Counsels.